Founder of Future Proof Intelligence
Ground to stand on while the world reshapes.
I help founders, and the people around them, make sense of the shift to intelligence. Then we build what they need to stand in it. Future Proof is where it gets built.
Every generation gets one shift.
One change so large that life looks different on the other side of it. It arrives slowly, and then all at once. In my family you can follow four of them.
My grandfather saw the first cars driving through his village.
My father watched colour television arrive, and saw people land on the moon.
I grew up as the internet reshaped everything.
Born in 1999, I came of age inside it and learned to build with it.
Now intelligence. The steepest one yet.
It is arriving faster than any shift before it. My work is helping people find their footing early, and build on ground that holds.
Where it starts
A conversation about where you stand.
Most people I meet have more than enough information. What they need is footing, a clear view of where they stand and which way is forward. That conversation is where the work begins, and often where it changes most.
Where it gets built
Then Future Proof builds it.
Future Proof Intelligence is the company I founded to do this work at the scale of a business. We shape the intelligence a company runs on, and then we stay.
- Read inEverything the company knows. Its inbox, offers, calendar and the conversations that shaped it.
- Written downHow it decides, what is true, who is where. Kept current, and owned by the company.
- Then it buildsSystems, markets, whole companies, on what the company already knows. Every decision stays its own.
Built with the people it is for
What we built, and our part in it.
Every one of these stands on the same layer underneath. Each one made the next easier to build.
Thinking
What I keep coming back to.
One
Orientation over information.
There is no shortage of data. What is scarce is knowing which way is north.
Two
Coherence is the ultimate leverage.
Every part of the work pointing the same way, said in the same voice.
Three
The body is part of the system.
Mornings, sea, walking, food and sleep are the ground the work runs on.
Four
Release over grip.
The work was to build the system. The work now is to trust it.
Story
It started with a shark tooth on a beach in Zeeland.
Holding something that lived two hundred million years ago changes how you see the present. Long timelines still shape what I build today.
Write to me